04 July 2006
functionaldrinks - zenithinternational newsletter
United States nutraceuticals
off hunger and boost energy during long trips across the desert. Satisfy your taste buds and your
The ingredient's ability to control appetite has been pinpointedto a specific molecule, which has now been named P.57 and
appetite with a fresh cup of coffee
has been discovered to be around 10,000 times as active asglucose in promoting satiety. Phytobase Nutritionals has developed a coffee that it suggests
A human clinical trial was conducted in the UK in 2001
not only satisfies taste buds, but also appetites, thanks to its
whereby a group of morbidly obese men and women were
key satiety-promoting ingredient Hoodia gordonii.
placed in a 'phase one unit', where all they could do was read,watch television and eat. Half of the group were given Hoodia
Launched in April 2006, LeanCaffé contains 100% Arabica
supplements and half a placebo. After 15 days, those who had
organic coffee with a hint of fresh hazelnut, French vanilla and
been taking Hoodia had reduced their food intake by around
cinnamon to create a 'sumptuously smooth' flavour that the
1000 calories per day, which is almost half the average calorie
company feels will satisfy the most discerning of taste buds.
Each 7g serving of the coffee contains 950mg of Hoodia
LeanCaffé also features Rhodiola rosea, which is grown in
gordonii, an up and coming supplement derived from a cactus-
eastern Siberia. The plant, dubbed 'golden root' by natives, is
like plant that grows naturally in the African Kalahari Desert. It
said to boost energy, enhance moods, increase the body's fat-
has been used for generations by native San Bushmen to stave
burning mechanisms and improve mental alertness.
Sam D. Gur, Phytobase Nutritionals co- founder told functionaldrinks, "So many people love to drink coffee, why not make it even better and get an additional benefit of controlling ones appetite. Once we identified the satiety movement as the next big trend in health and wellness, we developed ChocoLeans [a dark chocolate that contains Hoodia gordonii], and LeanCaffé was the next logical step in developing a product that can be used as a tool for people looking for ways to control their appetites."
Mr Gur added that LeanCaffé, which iscertified as fair trade, is aimed at "anyonewho loves a great cup of coffee, and whois looking for ways to control theirappetites to avoid weight gain, and thosethat are looking to reduce their weight byeating smaller portions."
Available to order through the company'swebsite and large online retailers as wellas selected health food stores across theUS, LeanCaffé is available in a 342g bag(approximately 48 servings) forUS$39.95. International distributionplans are currently being finalised.
According to Mr Gur, PhytobaseNutritionals is working on severaladditional functional coffees and nextgeneration beverages, which will be'first-in-category' once launched. enhanced nutraceutical
Mehrnoosh Hashemzadeh, Ph.D. Education Ph.D. Organic Synthetic Chemistry, University of Connecticut, Storrs, CT B.S., Chemistry, Shiraz University, Shiraz, Iran Professional Experience July. 2007-Present Sarver Heart Center, Scientific member, University of Arizona, Tucson, AZ Assistant Professor of Chemistry, Whittier College Lecturer, University of Califo
väitös Johanna Hästbacka LT, erikoislääkäriHyks, ATEK, tehohoitojohanna.hastbacka[a]hus.fi MATRiKSin METALLoPRoTEinAASiT KRiiTTiSESTi SAiRAiLLA PoTiLAiLLA Johanna Hästbacka Helsingin yliopisto 31.5.2013 vastaväittäjä Professori Arvi Yli-Hankala, Tampereen yliopisto Esitarkastajat Professori Else Tønnesen, Århusin yliopistoProfessori olli vainio, oulun yliopistosubstraati